Ever Wondered What It Takes To Make 6-Figures As A Copywriter? Meet Ian Stanley.
This is a long interview I did with a very cool copywriter – Ian Stanley. Ian just hit the 6-figure mark in ~18 months time. You’ll get some really great insights into copywriting, the writing process,...
View ArticleHow Dan Meredith Went From Zero to 6-Figures (As A Marketing Consultant &...
Listen to the interview to hear about Dan’s crazy journey… how he condensed his learning process… how he finds clients & generates leads… how he niched down… how he prices his services… how he...
View ArticleThe (Not So Obvious) Reason To Watch Super Bowl Ads
As someone who is interested in marketing, sales, and copywriting it’d be pretty obvious of me to say, “Watch the Super Bowl for the ads”. It’d be even more obvious of me to say, “Don’t watch the Super...
View ArticleThe Best Books For Copywriters In 2017
“I’m serious about learning copy. What copywriting courses do you recommend?” Courses? Nah. It’s 2017 but I still recommend you start by reading copywriting books. The classics. There are plenty of...
View ArticleFriday Copy Over Coffee #75: How To Write Financial Ads For Google Display
My son is going to be one year old in just a few weeks. Absolutely wild! Here’s an interesting analogy for you. When my son was first learning to stand, he could only stay upright for a second or two....
View ArticleFriday Copy Over Coffee #76: How To Write Ads For Pet Food on Taboola
The world is changing and I don’t know if it’s good. My brother told me this story: He was driving through Yosemite Valley with his girlfriend and her 6-year old. The 6-year old was glued to his tablet...
View ArticleFriday Copy Over Coffee #77: How To Write Ads For New Physical Products on...
I like to give my wife advice. And she loves getting my advice. Just f-ing kidding. She hates it. This past weekend, a man who’s name you might recognize from the CopyHour world… Rob Hanly, came to...
View ArticleFriday Copy Over Coffee #78: How To Write Ads For Clothing Products on Taboola
Last Sunday I was accused of stealing and called a “lying son of a bitch” by an employee at a golf course. It was a shocking experience. Before pushing off for a relaxing round, I was hitting some...
View Article“What Is Copywriting?” How To Explain It To Your Mom
You’re mingling at a party. You get introduced to a new group. Some dude with slicked-back hair, a big watch, and those stupid pointy leather shoes shakes your hand a little too firmly. “What do you do...
View ArticleHow The “Tube Dominance Test” Can Help Freelance Copywriters
I recently heard of an experiment called the “Tube Dominance Test” and immediately thought about how copywriters could use it to their advantage. Here’s how the test works: Researchers put two mice in...
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